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Sabrina Dick

Human Resources Director
SAP Central and Eastern Europe
Sabrina Dick is the HR Director for Central and Eastern Europe (CEE) at SAP and together with her team she supports 16 countries and 6,500+ employees from an HR perspective.  She is responsible for defining and executing the HR strategy in the Market Unit and is a member of the CEE Management Team.
Prior to taking over this role, Sabrina has held several positions at SAP both in Business as well as HR functions in the past 10+ years. She holds a degree in International Business and Intercultural Studies from Heilbronn University (Diplom-Betriebswirtin (FH)) in Germany.
Identifying potential in individuals and helping them grow is one of Sabrina’s biggest passions. She strongly believes in the power of diversity and therefore loves working at an international company like SAP.
Making processes digital to enable the business to take faster and better decisions with a focus on employee experience is what drives her day in and day out.
In her private life Sabrina finds her balance to work as well as regularly tests her limits in CrossFit. She loves to travel, has a special interest in foreign cultures, and likes being surrounded by family and friends.

Sabrina Dick’s Session(s):


9:30 a.m. PST — Wednesday, February 16, 2022

Digitalization Makes Us The Most Human Employers Ever

I am a firm believer in digitalization making us the most human employers ever. We all work hard to create the best experience for future, current and former employees at any step of their career journey. Companies need to attract the best talent on the market utilizing channels that everybody uses in daily life, ensure an enjoyable and welcoming onboarding process in times of remote work, offer development opportunities for everyone, making employees feel safe and challenged at the same time.

In today’s world, this is only possible if companies actively advance the digital transformation and provide world-class HR services to our employees using latest technology trends. These are easy to consume, anywhere, from any device and at all times focus on the greatest asset of our companies: the people.

We have to make managers as well as employees a part of the process by enabling them to steer their own career journey within the company – providing access to tools that make it easy for our talents to plan, execute and succeed within their daily jobs.

Technology enables all people-related processes in a company, which decreases admin efforts for HR departments, managers and employees and opens up time to interact with each other much more. Nobody can hide behind admin efforts any longer and is challenged to live up to their responsibilities: employees to shape their career journey and managers to support them in that, constantly giving feedback and being held accountable at the same time.

It is a whole new experience for the entire company: are you ready, yet?

Key Takeaways:

  • The best possible Human Experience has to be the center of every digital transformation: implementation of technology is not enough
  • Digitalization enables a much more seamless human experience at the workplace
  • Intuitive HR processes ensure a better focus on career development and increased retention

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